Charlton Athletic tunnel graphics at The Valley
CHARLTON ATHLETICCASE STUDY

THIS ISTHE VALLEY.

A stadium-wide transformation bringing Charlton Athletic's identity to life through print, graphics and installation.

CLIENT
Charlton Athletic
SECTOR
Sport / Stadium
SERVICES
Print / Production / Installation
LOCATION
The Valley, London
THE VISION

INTIMIDATE.INSPIRE.BELONG.

Charlton Athletic came to us ahead of their return to the Championship with a clear vision. The new tunnel needed to create a sense of intimidation for the opposition while inspiring their own team.

They wanted a bold, dark transformation that captured the grit, determination and achievements of the club.

Charlton Athletic crest above the tunnel at The Valley
Stairwell graphics in the Charlton Athletic tunnel
We Are Charlton wall graphic looking out toward the pitch
THE DELIVERY

BUILT FORTHE VALLEY.

The finished tunnel made an instant impression.

From the initial site survey at The Valley, we worked closely with Charlton's team to plan and design every detail of the transformation. Understanding the tunnel's mix of brick and breezeblock surfaces was key to ensuring a precise fit and long-lasting finish.

Our production team printed the artwork onto WW100, a premium wall-wrap vinyl engineered for textured environments. This choice of material allowed our installers to achieve a seamless finish across every contour, turning the tunnel into a true statement piece for The Valley.

Charlton Athletic tunnel wrap across brick walls
Wall-wrap detail in the Charlton Athletic tunnel
Staircase graphics leading toward the pitch at The Valley
One Club wall graphic in the Charlton Athletic tunnel