Case study

Gaughan Group

Rebranding Leyton Orient Stadium to Gaughan Group Stadium

In a significant rebranding initiative, Leyton Orient Football Club announced the renaming of their home ground from Breyer Group Stadium to Gaughan Group Stadium. This strategic move was aimed at reflecting the new partnership and the evolving identity of the club.

Our team at Candid Creative was selected for this prestigious project, tasked with designing, producing, and installing all new branding and graphics to usher in the Gaughan Group Stadium era.

The Challenge

The project presented a multifaceted challenge. Not only did the rebranding need to resonate with the fans and stakeholders, but it also required a seamless transition to maintain the stadium’s iconic status.

The scope included creating impactful signage around the tunnel and pitch area, as well as a prominent main sign at the front of the stadium. These elements needed to be visually striking, embody the spirit of both Leyton Orient and the Gaughan Group, and be executed within a tight timeline to coincide with the public announcement of the stadium’s new name.

Our Solution

Our approach was collaborative and holistic. Initially, we conducted several workshops with the Gaughan Group and Leyton Orient's management to ensure alignment with their vision and objectives. Our design team then developed a series of concepts that blended Leyton Orient's rich heritage with Gaughan Group's dynamic brand identity.

Once the designs were approved, our production team took the helm, utilizing state-of-the-art printing technology to bring the visuals to life. The installation process was meticulously planned and executed, involving detailed site surveys and coordination with the stadium's operations team to minimize disruption and ensure everything was in place for the big reveal.

The Results

The new signage around the tunnel and pitch area, along with the striking main sign at the front of the stadium, has significantly enhanced the matchday experience for fans and provided a vibrant new identity for the Gaughan Group Stadium.

The project was completed on schedule and within budget, marking a new chapter in Leyton Orient’s history with a refreshed, modern look that honours its past while looking confidently to the future.

Here's what they had to say

We've collaborated with Candid Creative on numerous projects in recent months. Consistently impressed with the exceptional quality of their work. Dan is not only incredible to work with but also handles questions and updates seamlessly. Highly recommended!

Nathan Gurg, Marketing Manager