Charlton Athletic x Candid Creative
A Candid Creative Product
CHARLTON ATHLETIC
Discover how we delivered a cohesive brand refresh for Charlton Athletic—spanning stadium and training ground including sponsor boards, mesh banners, and signage—ensuring a consistent, engaging experience for fans and media.
Phase 1.
Charlton Pre-season Upgrade
We were tasked with giving Charlton Athletic a cohesive brand refresh across their stadium and training ground before the new season.
The objective was to ensure a visually consistent and engaging experience for fans, players, and media alike—from the moment they arrive at The Valley to every interview and training session.
Phase 2.
The Challenge
Projects included a complete revamp of the seasons sponsor advertising boards, ten meter mesh banners hung off the front of the stadium, jazzing up the club shop with new signage inside & out, delivering branded media backdrops for new player signings.
We also designed, printed, and installed Dibond panels on all of the training grounds key buildings, maintaining the same strong brand identity across all facilities due to a new club logo.
Client Testimonial
The Important Part
Candid are the ultimate creative problem solvers. No matter the requirement, they always find a way to get the job done and often over exceed our expectations. They can always be relied on in a tight turnaround time and their general industry experience is top drawer.
Kishan Parmar
Facilities Manager Charlton Athletic
Phase 3.
The Results
The new signage around the tunnel and pitch area, along with the striking main sign at the front of the stadium, has significantly enhanced the matchday experience for fans and provided a vibrant new identity for the Gaughan Group Stadium.
The project was completed on schedule and within budget, marking a new chapter in Leyton Orient’s history with a refreshed, modern look that honours its past while looking confidently to the future.
