The Vision

Charlton Athletic came to us ahead of their return to the Championship with a clear vision. The client requested that the new concept and design of the tunnel is to create a sense of intimidation for the opposition and inspire their own team. They wanted a bold, dark rebrand that captured the grit, determination and achievements of the club.

The Delivery

The finished tunnel made an instant impression. From the initial site survey at The Valley, we worked closely with Charlton’s team to plan and design every detail of the transformation. Understanding the tunnel’s mix of brick and breezeblock surfaces was key to ensuring a perfect fit and long-lasting finish. Our production team printed the artwork onto ww100, a premium wall wrap vinyl engineered for textured environments. This choice of material allowed our installers to achieve a flawless fit across every contour, turning the tunnel into a true statement piece for The Valley.